Today Xiaobian and you talk about promotion, we all know that our traditional promotion methods can be divided into paid and free, so what are the specific effects of these? Today Xiaobian and you have a chat.

Let's talk about paying first, the first biggest is Baidu pay, then Baidu pay model is what? According to the summary of Xiaobian is the price, the price is high in the front, this is easy to understand, that is, in Baidu marketing to set the price of keywords, you set the highest, such as Xiaobian company is doing hot stamping paper, then hot stamping paper is a keyword, but the word hot stamping paper Xiaobian think is a big word, that is, the customer search volume is very large, but it may not be accurate, He may have been trying to find out what the hot foil paper was, it may have been the same person who did it, and so on. So it can also set some long tail times, such as which stamping paper quality is good, stamping paper manufacturers have what, etc., are our choices, so the choice of keywords is to see the industry to set, I heard that the rules of Baidu in the past few months to all use the base wooden fish background, this needs you to explore.

Then there is the b2b platform b2c platform payment, then these two we choose the relatively popular 1688 and tb to explain, first of all, the origin of the two platforms of 1688 and tb must be clear, 1688 is the manufacturer's customers are wholesalers or manufacturers, tb is the manufacturer or wholesalers corresponding to direct consumer groups, their payment is also the key word, But this ranking is internal. What does that mean? It is necessary to search for its keywords in the platform, such as our Dong Ying laser, everyone knows that we are doing hot stamping paper, in this they will search for what? May be based on their industry needs to search, if he is doing clothes may search for washable cloth bronzing paper, of course, some places bronzing paper called electrolytic aluminum or hot stamping film. If there is a demand for the product, it will search for double-sided gold stamping paper, etc., then we must set our price, and choose the time period, price and other factors according to long-term analysis.

So free is also to do product keywords, Baidu to publish articles, or in other platforms to publish product information, etc., 1688 and Taobao free to rely on three points, 1. Product details page, containing product information, product price, main image, title, etc. 2. Store decoration and brand, etc. 3.sd, this will not be detailed, if necessary, you can contact Xiaobian communication.